You heard it right, it is confirmed that retail giant H&M has locked Balmain in a collaboration and it is all set to release mid November.
Olivier Rousteing (Creative Director) debuted two designs when he made an appearance with model Jourdan Dunn and Kendall Jenner at the Billboard Music Awards last night. The buzz started and soon it was confirmed by both parties that fans will get a taste of the luxury fashion house through H&M.
Even though there have been critics who suggest that luxury fashion should not get accessible as they should maintain exclusivity. Luxury fashion houses have still made collaborations with retail brands for larger audiences. Through social media boom elite fashion houses have realized that audiences are now more connected to brands who keep their audience up-to-date and large fashion houses don’t want to be pushed aside to a certain group. They still want audiences to keep there idea in mind and follow them to keep the aspiration value alive.
Rousteing quoted in his Vogue interview that he wanted to connect with his generation through this collab. Now can’t wait for that collection. I personally loved the beaded jacket Kendall was wearing.
Please leave a comment of what you think about this latest collaboration and join me: